The Missouri Lottery had a second chance promotional series for scratch games. The promotions engaged players by allowing them to submit non-winning game tickets for a chance to win several prizes across many tiers, from low-level cash prizes to once-in-a-lifetime experiences. Imagine created unique experiences for the grand prizes, providing the marketing focus for the entire promotion.

The first promotion was titled “Holiday Chill Out,” a winter-themed campaign that provided added value for lottery players. The Chill Out offer included the chance to win a world-class retreat experience in a warm climate destination. The selected winners were then able to embark on tailored excursions and Mexican Independence Day celebrations in Los Cabos, Mexico, as well as an exhilarating climb of Half Dome at Yosemite National Park coupled with luxury spa treatments in the Sierra Nevada Mountains.

The second promotion was titled “Summer Sportscation,” a campaign that increased overall sales during the summer months by maintaining player interest in the lottery. The winners could select from six incredible options – all of which included roundtrip airfare, ground transportation, and a luxury hotel stay around premiere sporting events.

Iconic Sportscation experiences included: an immersive Super Bowl experience, living like a pro surfer in North Shore, Hawaii, VIP access to the Vegas Stock Car Race, lift passes and ski lessons in Chamonix, France, a privately guided tour of Edinburgh, Scotland, with golf lessons in Fife, and all-star hospitality access to Miami’s Mid-Season Classic.

By refreshing how Missouri Lottery awarded prizes, Imagine helped to drive sales up by over $20,000,000 on a year over year basis.