A leader in the global technology space was looking to engage its highly-valued customer loyalty program participants more excitingly and effectively.

Imagine Experience was uniquely positioned to meet this objective due to its customer-centric approach and ability to engineer the best results.

The Imagine team conceived two loyalty-centric engagements: one to announce the release of a digital racing game, and another to highlight the company’s philanthropic relationship with a leading environmental nonprofit.

To promote the product launch of the racing game, Imagine provided sweepstakes winners the chance to get behind the wheel of exclusive race cars and give them a real taste of the fast-paced and glamorous life of race car driving. Winners were picked and qualified on a Wednesday, transported to Los Angeles the following Saturday, and then began a whirlwind three days across Los Angeles and Las Vegas. They were given an all-access experience into an exclusive release party, hung out with celebrities, wined and dined with professional race car drivers, and completed a custom training program at Las Vegas Motor Speedway.

To further engage program participants and highlight the tech company’s involvement with an environmental nonprofit, Imagine created a safari experience in Kenya that transformed guests into conservationists.