RACING IN REAL LIFE
The launch of the latest edition of Forza Motorsport on the XBOX is thrilling for gamers around the world, and a small group of lucky guests won the chance to live like race car drivers in real life.
LOVE FOR RACING
Fresh off their couches in the game rooms living in the virtual world of Forza, guests were thrust into the real-life-racing world. With a first stop in the car culture center of the world, Los Angeles, a private tour of the Peterson Automotive Museum took them into the vault to see some of the most valuable and rare cars on the planet. The event that followed for the release of Forza Motorsport was filled with celebrities and racing legends who all share a love for racing.
After the glitz and glamor of the event, now the fun begins. An intimate dinner in a private room of a top restaurant in Las Vegas is hosted by professional race car drivers. Guests get comfortable quickly when discussing their shared love for racing and learn what the lifestyle is like for the pros.
The day is upon us. Guests arrive at Las Vegas Motor Speedway and are met with a collection of supercars. They are familiar with each, having played Forza for hours in Lamborghinis, Ferraris, Porsches, Audis, and the like. Their dinner hosts from the night before greet them before starting an intensive day of training. They learn physics and strategy on the simulators before taking white-knuckle rides with the pros.
The rest of day is spent on the track, shaving seconds off lap times, learning from the telemetry data from their race cars, and getting tips from their professional driver training partner. Guests are transformed from virtual drivers to real life racers in the matter of days, and the insider’s perspective they gain has them reconsidering their careers.